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	<title>Collins + Company Advertising</title>
	<link>http://collinscompanyadv.com</link>
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		<title>What I Learned From Steve Jobs.</title>
		<description><![CDATA[Since the passing last week of Steve Jobs, there&#8217;s been thousands of stories, editorials, and musing on his legacy. He&#8217;s been called a genius, a control freak, an artist, a visionary, an innovator, a dreamer, and some even called him a god. He was our generation&#8217;s Edison, Ford, and Disney all rolled into one. Part [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/what-i-learned-from-steve-jobs</link>
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		<title>Building Brands On Trust.</title>
		<description><![CDATA[Let&#8217;s face it consumer trends, attitudes, and buying habits are very useful insights that all marketers need when developing a marketing plan. But like a bad addiction, all that data can get in the way of building a real relationship built on trust. Marketers love data. They can’t get enough of it. And in today&#8217;s [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/building-brands-on-trust</link>
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		<title>Do You Have A &#8220;USP&#8221;?</title>
		<description><![CDATA[Lately we&#8217;ve been busy with a lot of re-branding projects for our clients. Some of these are related to the poor economy over the past few years and some are because the proper up-front work was not done to figure out what the brand was or what it needed to be before running off and [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/do-you-have-a-unique-selling-proposition</link>
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		<title>16 Steps To A Great Brand.</title>
		<description><![CDATA[Every week we&#8217;re talking to 20 to 40 potential new clients and the biggest issue they all have tends to be their brand. They come in, we talk about their company, they talk about needing a new brochure or a new ad and that they needed it yesterday. Most of the time these are great [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/16-steps-to-a-great-brand</link>
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		<title>Branding: Five Facts I&#8217;ve Learned.</title>
		<description><![CDATA[Why do some companies struggle with their &#8220;brand&#8221;? Do they really know their &#8220;brand&#8221;? Do they understand their &#8220;brand&#8221;? Can they define their &#8220;brand&#8221;? Do they even have a &#8220;brand&#8221;? Often people think a brand is a logo or maybe a business card and to insure everyone knows the &#8220;brand&#8221; we better be sure to [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/branding-five-facts-ive-learned</link>
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		<title>Affordable Website Design $399&#8230;</title>
		<description><![CDATA[As I was leaving work the other day, I was stopped at the corner and noticed a sign on the curb. It said "Affordable Websites $399!" and as I pondered the possibilities I tried to imagine a few things - 1) how do you actually build a quality website for that? 2) who actually buys a website for $399? and 3) what should you expect for $399?]]></description>
		<link>http://collinscompanyadv.com/advertising/affordable-websites-for-399</link>
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		<title>How To Screw Up A Facebook Relationship In Four Easy Steps.</title>
		<description><![CDATA[It feels like Junior High all over again.  Everyone seems desperate for people to like them. Only this time, the schoolyard happens to be the social media hangout, Facebook and it’s not necessarily the pimply pre-pubescent kid, but local and national businesses. What happens when everyone likes you?  Is there a race to see who’ll have the most [...]]]></description>
		<link>http://collinscompanyadv.com/branding/how-to-screw-up-a-facebook-relationship-in-four-easy-steps</link>
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		<title>Part 2: 10 Branding Trends You Need To Know!</title>
		<description><![CDATA[Last week we looked at the first 5 branding trends you need to look for in 2010. This week we tell you the final 5 trends for marketers in 2010 that will have direct consequences to their branding and marketing efforts success or failure. 6) Engagement is the key. Brand Engagement is the only objective for the future. There are four engagement methods: Platform(tv, online), Context(program, [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/part-2-10-branding-trends-you-need-to-know</link>
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		<title>10 Branding Trends You Need To Know!</title>
		<description><![CDATA[It&#8217;s hard to believe that it&#8217;s June already! 2010 is halfway over and the economy seems to be trying to pull itself around the corner after a really tough reccession. Now I&#8217;ve heard lots of predictions from the talking heads and read lots of so called &#8220;experts&#8221; on what might happen in the coming months. [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/10-branding-trends-you-need-to-know</link>
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		<title>Tom Smigielski Joins Collins + Company As Senior Account Executive.</title>
		<description><![CDATA[Despite being the newest member of the team, Tom is no stranger to the wonderful world of advertising. As a veteran, he has survived the dot com bust, post September 11th economic downturn as well as the recent recession, but through it all has never lost the passion for great strategic and creative work that [...]]]></description>
		<link>http://collinscompanyadv.com/advertising/tom-smigielski-joins-collins-company-as-senior-account-executive</link>
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